Thursday, November 25, 2010

The Medium is the Message

The other day, I came across an ad for a company that claimed to have the answered for the uninsured. The answer was a program that promised to deliver health care over the interet (for a modest subscription fee).
Subscription fees don't work for medical care. The reason is that people have different needs and will consume different resources.
A subscription service will need a large number of underserved chumps for each properly served patient.

The idea is absurd.

Medical care must take place in direct person to person contact.

For that matter, the idea that health care is about people directly helping other people was the founding principle of the Medical Savings and Loan.

I have no intension of creating a computer program that will deliver health care. I am seeking a way that empowers people to maximize their personal resources so that they get the most of their care.

Reading the web site intro for this internet scam drove the point of why I am failing to get out the message about the medical savings and loan.

People see web posts and articles, but they end up confusing the medium with the message.

The reality is that the Medical Savings and Loan is an organic method to help people self-fund health care.

As it is an organic approach to funding health care, the interface is not a computer. The interface of the system is human beings.

Yes, the program deconstructs an insurance company. However, the program did not start with the math. The program started by an examination of the claims adjusters.

For the most part, claims adjusters are wonderful people who really want to help people get the best care. The structure of insurance puts claims adjusters in an adversarial role to both the patient and doctor.

This adversarial role exists because the adjuster's job is to defend the insurance pool. If one changed the orientation of the system so that the people owned their own resources, then the adjuster's job is to defend the assets of the patient. The adjuster becomes an advocate for the patient.

Simply changing the orientation of health care funding solved a large number of problems.

Pretty much all of the major complaints about insurance and socialized medicine fall away when we change the orientation of the system from group funding to self funding.

Anyway, it was with the health care advocate in mind that I developed the medical savings and loan.

It was with this health care advocate in mind that I developed the rest of the medical savings and loan.

The math is compelling. If one deconstructs health care pools into individual accounts, one creates a structure that better serves the people needing care.

Any attempts to implement a program depends entirely on the people. The interface of the system is face to face contact.

Unlike insurance, the Medical Savings and Loan doesn't hold the money. People will have their own savings account in the financial institution of their choice. So, it is not an accounting program. It is the concept of structured savings to self-finance care.
The medical savings and loan is not a computer program. It is not a book, nor is it an accounting system. The medical savings and loan is about people working together face to face in a concerted effort to optimize their health care resources.

Anyway, I am stuck in a rut. As people tend to confuse the medium with the message, I fear that the only way to convey the program is within the same medium as the message ... face to face contact.

Face to face contact is very hard to pull off in a community where one is driven off as a pariah. Every day I eye the road and think about a direction to drive.

It is warm in Arizona, but I don't know anyone in Arizona.

Regardless, I am thinking of hitting the road after the holidays.

As for right now, I am adding internet coupons on an ecommerce site. Maybe, I could get some road money.

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