I had the very first bid for the community adBlock program. I designed the program to be a blind bid process. So, I don't know if the person bid high enough to win the auction.
I decided to lower all of my reserve bids. Before they ranged from $10 to $12 for 1000 page views. I lowered the bidding to $8 to $10. I feel pretty good about the logic for running the bids. I need to rewrite the intro to the process and I need to decide the right amount of communication with the bidders. I hate spam, but we have to some communication to make products work.
My worries about the program vacilate between the fear that I am underselling the sites by having only three ad slots to fear that there is essentially no interest in the slots.